MEMO: You Can't Beat Apple by Trying To Be More Like It


Google never designed a hardware. Its best design was the original home page, while Apple had always created a benchmark to design with its every product- iPod, iPad or Mac Air. Apple always releases products that are perfect in every dimension but Google’s strategy- releasing the beta version and improves over time- works well only with free internet services. Also Google doesn’t have any personalized customer service as apple has.

Google is good in building massive internet services. It had to make sure all its services work well on all devices and make money from them without charging customers (like what it did with Android).

Microsoft is really good at building software for every kind of business in the world. It always did that (Windows, Office, SharePoint, Exchange). Even though they were not perfect, every kind of user adopts it. It had to make sure its applications like Office eventually move out to every platform out there, including Android and iPad.

But until then Apple will keep on saying “envy is a waste of time.”