3. Ashok Atluri

Managing Director, Zen Technologies

Innovation: Developed Driving Simulators

Designed to save hundreds and thousands of lives lost in Indian road accidents every year the driving simulator of Zen Technologies simulates life like conditions of Indian roads to coach the drivers for real time situations. An alumnus of the Indian School of Business, Ashok says,” We've designed it according to Indian conditions, so there are cows crossing the road, pedestrians jumping in suddenly, everything you could think of on a typical Indian road.”