What Makes Yahoo Happy:

It is a boon for Yahoo, the American multinational internet corporation headquartered at Sunnyvale, California, to use the experience and expertise that Marissa Mayer has achieved all through her career, especially during her spell at Google. The company, always mediocre when it comes to performance, hopes that her presence can make it respectable again.

The crisis for Yahoo has never been about having enough users, but the fact that its products have always lagged behind in quality and performance. Whether is it Yahoo Mail, Yahoo Maps, Flicker, or any other Yahoo online services, they all have failed to a far extend in achieving user trust. The company is so much in trouble that it makes this new step.

Yahoo even ignores the fact that she is pregnant. Unlike the company’s Ex-CEO Scott Thomson, Mayer possesses actual degree. She told to the New York Times that she intends to leverage the internet company’s existing franchises such as email, finance and sports. She also hopes to contribute for its video broadband and mobile businesses. She plans to help the company managing its portfolio, attracting great talent and inspiring the users with innovations.

Mayer is the fifth CEO hired by Yahoo within five years of time. The company, which is well-known for its follies than achievements, has fought the battle for the attention of Web surfers and marketing budgets of advertisers. And this struggle reflected on its stock forcing the company to find a leader with the charisma, vision and skills to turn the tide. It tried its fortune with Carol Bartz, Tim Morse, Scott Thomson and Rose Levinsohn. And now it opts Marissa Mayer who has already proved herself as a good leader.

On Monday Mayer told the AP that initially she ignored the calls from Yahoo, but as the discussions proceeded she became more and more interested and became convinced of the challenge she is going to face there at the new place.

Mayer is starting at Yahoo on July 17, when the company’s challenges reaches the peak with the scheduled release of the second-quarter earnings. Though, the results are expected to shallow for Yahoo's revenue this time.

There are speculations too that Mayer may struggle to fulfill her dreams like her former Google colleague Tim Armstrong did to rejuvenate AOL. But the company has hopes that for her, the perfectionist product-type executive, it might be an easy task.