The state government has also taken the opportunity to highlight its own achievements at once in 12-year event billed the largest gathering of people in the world. Small advertisements of the state government, highlighting the achievements of the 10-month-old Akhilesh Yadav government were also displayed. Shiva, in-charge of the Mumbai based company that put up these screens, was happy at the crowds gathered around the screen.

Though there was no audio, largely due to the hustle-bustle around, the state information department introduced subtitles elaborating on various public welfare schemes of the Samajwadi Party (SP) government.

"Other than highlighting the government's policies and schemes like Kanya Vidya Dhan, the unemployment allowance, the healthcare activities, there are snippets showing the tourist attractions as well," Prabhat Mittal, director of the state information and public relations department, told IANS.

With all this technology in place, one visitor remarked, it would indeed be impossible for anyone to get lost in the Kumbh mela -- a staple of many a lost and found theme in Hindi films.

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