Processing .....please wait.. 
The article has been forwarded.... 
Magma Software enables Impinj to reduce turnaround time
By siliconindia
|
Wednesday, 15 October 2008, 00:38 IST
Bangalore: Magma Design Automation, a provider of chip design software announced that Impinj has standardized on Magma's IC implementation software. Impinj, a provider of radio-frequency identification (RFID) solutions, selected Magma's system after it was proven to dramatically reduce turnaround time, power and area, allowing Impinj to significantly decrease development costs and improve performance on ICs (integrated circuits) used in its RFID solutions.
"Magma's clean and efficient RTL-to-GDSII flow allowed us to reduce our turnaround time by as much as 200 percent while reducing the design area by as much as 25 percent," said Vahid Vafaei, CAD, Director, Impinj. "Talus Power Pro enabled us to accurately pinpoint areas in the design with the highest power consumption and make adjustments that led to a drastic 30 percent power reduction."
"Power-sensitive designs, such as RFID chips, particularly benefit from the low-power techniques applied throughout our RTL-to-GDSII design flow-they ensure the lowest power design and predictable results," said Kevin Moynihan, General Manager of Magma's Design Implementation Business Unit.
RFID provides a means of identifying objects via a wireless communications protocol using radio waves, and recent advances have moved this technology from bulky boxes to highly integrated circuitry. As with most wireless devices, minimizing power and area are key to achieving the required quality of results for RFID chips. With an integrated RTL-to-GDSII design flow and unified data model architecture, the Magma software concurrently analyzes and optimizes the design for timing, area and power.
