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Lip Locking of the World Leaders Jolts the World
By siliconindia   |   Thursday, 17 November 2011, 23:22 IST   |    3 Comments
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The company officials also highlighted that the company had also thought of using images of Indian and Pakistani leaders in the campaign but blocked the idea due to possible cultural sensitivities and backlash. "It never got to any advanced stage," one company official said. Benetton has 415 outlets in India, including 70 listed to open in 2011. Benetton has been controversial in its ad campaign to regain its status from the "United Colors" ads that always shocked people with subjects that had nothing to do with clothing like a priest kissing a nun, a man dying of AIDS, a just-born baby with umbilical cord still attached, a trio of real human hearts etc. Strongly criticizing Benetton's ad campaign, Vatican said, "We must express the firmest protest for this absolutely unacceptable use of the image of the Holy Father, manipulated and exploited in a publicity campaign with commercial ends." This shows a grave lack of respect for the pope, an offence to the feelings of believers, a clear demonstration of how publicity can violate the basic rules of respect for people by attracting attention with provocation," Vatican spokesman Federico Lombardi said in a statement.

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