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Komli Meida acquires Aktiv Digital
By siliconindia
Mumbai: Komli Media, a digital media network, announced the acquisition of Aktiv Digital, a sales house with offices and representatives in multiple markets in South East Asia. The acquisition enables Komli Media access to the leading advertisers and publishers in one of the fastest growing digital markets in the world and be the only advertising network that can offer marketers and publishers a single marketing and monetization window across three of the largest and fastest growing markets in the region India, South East Asia and Australia.
Established in 2007 with its Singapore headquarters, Aktiv provides a platform that allows advertisers single-site buys, content channels and a CPC and CPA performance based offering with re-targeting capabilities. Within three years, it has established itself as the most accessible touch-point for the purchasing of online media for branding, lead generation and acquisition based objectives. Aktiv has been working with over 500 brands in the last 3 years across this platform.
Prashant Mehta, CEO, Komli Media, said, "Aktiv Digital and its team have been at the forefront of bringing leading digital solutions to their clients and we see them as a fantastic partner to expand in South East Asia and bring our range of product and media offerings to this region."
Apart from focusing on accelerating growth in the region, all the staff of Aktiv has been retained, with Sales Director Chris Pattinson promoted to Chief Revenue Officer. Matt Sutton, CEO, Aktiv Ditigal, said, "We are really excited to be a part of the Komli family. We were looking for the right strategic partner to accelerate our growth in this region and Komli offered the right mix of financial muscle, product vision and entrepreneurial DNA."
Komli Media provides marketers with innovative solutions across brand marketing, performance marketing, social media and video advertising. PostClick, Australia and Indoor Media, U.K., are both subsidiaries of Komli Media. Headquartered in Mumbai, the firm also has offices in London, Melbourne, New Delhi, New York, Palo Alto, Singapore, Sydney and Toronto.
"We are assembling a top-notch team to grow our business in this region aggressively. Having a footprint in South East Asia gives us the ability to present a pan-regional solution to clents looking for marketing and monetization opportunities in APAC, and furthermore allows us to offer a broader set of Asian ethnic audiences to our clients in North America, Australia and the U.K.," said Akshay Garg, VP International, Komli Media.
