Mumbai: Mumbai-based digital media network platform, Komli Media has launched a real time bidding (RTB) enabled performance ad platform ATOM. The technology allows media buyers to evaluate, bid on, and purchase online ad inventory on an impression-by-impression basis, thereby reaching precise audience at scale.

Co-founded in 2006, by Amar Goel and Akshay Garg, Komli is the only media network in India to develop and use this technology. ATOM provides access to over 10 billion ad impressions per months but also over 90 percent reach into the Indian online audience and covers numerous publishers. It also provides the company with quality, volume of inventory, precise audience buys and higher ROI on client’s campaigns.

Satish Kadu, VP & Business Head, ATOM, feels that the RTB enabled auction-based media buying is helping the science of search advertising to come to display advertising. This would drive the effectiveness of the display campaigns. With ATOM, the advertisers would be able to selectively buy audiences and impressions that matter and pay exactly what the impression is worth. The company is also planning to launch ATOM to other key markets in the upcoming months.

Komli provides marketers with innovative solutions across brand and performance marketing. It also powers ViziSense, an online audience and ad measurement platforms. The company has offices across India, Australia, Hong Kong, U.S., UK, and Canada.

Prior to founding Komli, Goel headed the Sales and Services team at Microsoft and MSN for financial services and retail verticals. He had founded Chipshot.com. Goal also worked at McKinsey & Co. Goel did his Masters in Computer Science and a Bachelors in Economics from Harvard University.

Komli has raised a total of $28 million. It had raised $7 million in its first round and $6 million in its second round of funding from Nexus Venture Partners, Helion Venture Partners and Draper Fisher Jurvetson. The company had raised $15 million from Norwest Venture Partners and existing investors Norwest Venture Partners and Helion Venture Partners.