Kaspersky Introduces New Anti-Virus Versions in India
By siliconindia   |   Tuesday, 23 August 2011, 23:29 IST
Printer Print Email Email
Kaspersky Introduces New Anti-Virus Versions in India
Bangalore: Kaspersky launched the 2012 version of its Anti-Virus software across India for PCs. This advanced version would provide premium protection and convenience to its users. Computers are prone to attacks from around 65000-70000 malwares and viruses every day. Tasks such as purchasing goods, booking tickets and banking transactions have gone extensively online these days. Gone are the days when people had to wait for their download. Today, people require softwares that would help quicken processes across online. Kaspersky 2012 would help speeding up tasks online. The new version can provide hybrid protection as the software includes cloud-based technologies along with PC security. A sandbox for launching suspicious applications, a program activity monitoring module, a script emulator, a cloud-based reputation database, a virtual keyboard are some of its salient features. The company is eying on the Indian market as its main target as it has around 6 million trial version users and 3 million licensed users. The software would provide total protection and prevent any pop ups from interrupting games or an application. The new version would also help people to respond quickly to the traps set in by malwares and spywares. One of the key parts of the product, the virtual key board has been made more advanced to stop fraudulent banking transactions. Jagannath Patnaik, Director, Channel Sales, South Asia said, "People should act sensibly with the offers announced on the website. No person will sell 3000 product for 100 rupees. But people get attracted by these fake offers which lead to loss of money and later blame other people. No serious and authentic transactions will ask for the passwords or credit card pin code." Kaspersky Mobile Security (KMS) will provide mobile security for the Smartphones and Kaspersky Tablet Security (KTS) for the tablets, which could run with the minimal RAM of 256 MB. The KTS will be unveiled in India this November. "We consider every single person as our main customer. We prefer to have a wider reach and use mass media mostly print and radio to voice our product. Our main target is to reach 2 lakh box-wise customers. We want to brand our product in a perfect way like we have made F1 car as taxi to promote the product," said Patnaik. In a short interview with Jagannath Patnaik, he said "friendly and wise use of things in a sensible way will always lead to fruitful gain. A person need not be a PC geek to know how to use antivirus software or to choose good software. Kaspersky has always been user, gamer and software friendly." Kaspersky Internet Security software is available at 899 and Kaspersky Anti-Virus at 599 for one year. There is fierce competition between 1920 anti -virus companies in India. Symantec, Kaspersky and MacAfee are the strong players in consumer products in the Indian market. The latest studies reveal the fact that India tops the list in spreading spam and this widens the security products market in India. As a result, more enhanced and sophisticated softwares are expected to hit the Indian market in the future.

Votal AI: Redefining Workforce Efficiency Through Ethical AI