iPhone can be too addictive

Wednesday, 17 March 2010, 23:14 IST   |    1 Comments
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iPhone can be too addictive
Bangalore: As per a study undertaken by Stanford University, the iPhone can be very addictive. In fact seventy-five percent of survey respondents have admitted to falling asleep with their iPhone in bed, reports Information Week. Stanford University conducted a survey of 200 iPhone-toting students. The responses highlighted a few interesting trends. While 85 percent of the iPhone owners use the phone as their watch, 89 percent use it as their alarm clock. Also found in the survey was that, 75 percent admitted to falling asleep with the iPhone in bed, 69 percent said they were more likely to forget their wallet than their iPhones, 30 percent called it a doorway into the world, 25 percent found the phone 'dangerously alluring', 41 percent said losing their iPhone would be a tragedy, 15 percent said the iPhone was turning them into a media addict, and three percent said that they don't let anyone touch their iPhone. Most interestingly, three percent have named their iPhone, nine percent have patted their iPhone, eight percent admitted that they have at some time thought 'My iPod is jealous of my iPhone', and seven percent said that they had a roommate or partner who felt abandoned because of the student's iPhone obsession. How much do the students rely on their iPhones? According to Information Week, 10 percent said that they were fully addicted, 34 percent said they were mostly addicted, only six percent said they could give up the iPhone at any time. Professor Tanya Luhrmann, the Stanford Anthropology Professor behind the survey said, "One of the most striking things we saw in the interviews was just how identified people were with their iPhone. It was not so much with the object itself, but it had so much personal information that it became a kind of extension of the mind and a means to have a social life. It just kind of captured part of their identity."