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Intel sees revival of demand in Indian market
By siliconindia
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Thursday, 19 March 2009, 22:50 IST
Bangalore: Chip maker Intel is now seeing a re-emergence of demand in Indian market, driven by the buying interest from consumer, government and education segments in the January-March quarter, reported Business Line.
Sales of the chip maker were impacted in the October-December quarter of 2008 after registering a steady growth in the previous three quarters.
But now things are changing for Intel. "The market is re-emerging and the consumer purchase intent is extremely positive," said Prakash Bagri, Director, Marketing for South Asia at Intel.
Admitting that Intel saw subdued sales in the enterprise segment in the December quarter, Bagri said the company continues to see demand from the consumer, government and education sectors. Quoting IDC data, Bagri said the consumer and SMB market accounted for about two-third of sales in India, while the enterprise, government and education accounted for the rest.
Unfazed by the concerns about the recession, Intel sees demand for its energy-efficient chips from the enterprise segment that's looking to re-orient its cost structure, he said.
India is one of the fastest growing markets for Intel, where the chip maker commands a significant market share. "India is a phenomenal growth market for us. We continue to see growth," Bagri said adding that the low broadband penetration presents huge opportunity.
