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In the social media era, email lives on

By siliconindia   |   Friday, 12 March 2010, 15:11 IST   |    9 Comments
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In the social media era, email lives on
Bangalore: Many people believe that that it is the era of social networking sites like Facebook, Twitter and Orkut, but according to the study by Merkle shows that social networkers still love email more. Email is still being used as a primary method of sharing interesting news, keeping in touch, and notification - not to mention that it's usually the price of entry for belonging to a social network. In short, for the masses, email still rules. It is also being noticed that recently Facebook started giving users the option get get app notifications in email. Facebook clearly wants to move away from an app-to-user arrangement to a direct-mail-to-user arrangement. On the one hand, users will have greater control over what they receive via email; but there's the potential of inbox overload. The good news is that the heavier users are probably well skilled in how to use a feature like Gmail filters. As Merkle stated in their press release, "we are seeing consistent social use of the email channel, as well as evidence to support the idea that social networking and email use are actually more related than previously thought."

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