IMImobile to provide CRBT services to BSNL subscribers in Haryana

By siliconindia   |   Wednesday, 09 September 2009, 01:20 IST
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Bangalore: IMImobile, an enabler of value added services (VAS) for mobile operators, media companies and enterprises will provide the Caller Ring Back Tone (CRBT) service to the BSNL landline subscribers in Haryana. This service has already been active for the past few months for BSNL landline subscribers in the four North circles, Punjab, Uttar Pradesh East, Uttar Pradesh West and Rajasthan. "Our robust and scalable technology coupled with content management and promotions tailored specifically for Northern India are the driving factors behind this partnership," said Vishwanath Alluri, Founder and CEO, IMImobile. The service has a monthly rental of 25 with 12 being charged per song download. BSNL Haryana subscribers can dial 56700 from their landline phones to activate the service. IMImobile has a database of 100,000 songs, from the popular Bollywood to regional songs in Haryanvi, Punjabi, Bhojpuri, Rajasthani and devotional content. The content has been specially tailored for the state's audiences. Hyderabad based IMImobile has presence across India, Europe, Latin America, Middle East and Africa. The company serves customers in 55 countries and has about 500 million subscribers around the world.