How to Get Free Publicity for Your Startup?
By siliconindia
Interpersonal Interactions
The old and trusted method of interpersonal interactions are still more preferred by many media persons. In the era of conducting silent business through e-mail, one can buzz up with more and more publicity by making a phone call, as it not only establishes trust but also creates a more solid relationship for future media outreach.
Find out what networking events do the key journalists in your field attend, hangout with them and arm yourself with story ideas for them. Remember not to talk with them as if you are in a sales pitch. Be informative and provide them with the most up-to-date and moderate information related to your industry instead of sticking to your own company. This will make sure that you are the first person they call on at the time of need and vice a versa.