How to Become a Business Icon?
By siliconindia
Fremont: It takes lot of time and patience to become an expert in your domain. Once you achieve that level, you gain an immediate edge over your competitors and gain more goodwill. Since there will be many competitors vying to get the attention of the customers, your position as an expert will be a bonus for you. In early days, it used to take years for a person to achieve the iconic position, but now with the changing times, it has become clear that if you can deliver, people will follow, no matter what. So how to attain that position is the question of the moment. Here's how.
Market yourself
Once you have an expertise in your domain, you are the one promoting the product. People will buy things from you because they trust, not because you put up fancy and exquisite advertisements; thus, you become the brand. The more you market yourself, so will your brand benefit from it. Its an ongoing process-you brand your brand, and your brand markets you, like in the case of Apple. Be a part of the in vogue events, get along with people-talk to them, and you will get connected with a large group who admire you for what you are. You can take part in events and give your viewpoints on the trending topics. You can join other corporations and mentor people--there are a lot of budding entrepreneurs out there.