Enlighten yourself by capturing latest News and unique articles from Business and Tech world daily on your mail box. Subscribe Siliconindia Dailydose Now!!
Fremont: The world is becoming digital and all are going online. It may be family functions, any government or private information or a video teaching you how to tie the knot of your tie to look more professional, video has recreated a new perspective in the mind of every person. With YouTube capturing about 40 percent of the current market, it receives 50,000 video uploads and streams some 50 million videos to about six million viewers daily. This proves that video is becoming an important feature of many websites and businesses are leveraging it to make it more interactive and boost conversation with their clients.
Videos are one of the fastest growing content types on the Internet. Several businesses are leveraging it to explore the potential that it holds. It increases the chance of a website conversion by enhancing the customers' ability to understand or relate to an offering, demonstrate convincing features and benefits and engage them on a more personal level.
To gain the conversion momentum from video, one needs to offer the choice of video instead of automatically playing it. Give the privilege to the user to decide whether he wants to interact through video or not. Also, remember to keep the video short and to the point as more than 17 percent of the users spend less than four seconds on a single page. Therefore, time to convert the visitor into an interactive user is just that of a blink. The only key is to be precise and put information that is much effective to catch the attention of the visitor in those four seconds.
When it comes to product videos, the ecommerce sites can provide shoppers with significantly more information about what a product looks like or how the product should make the consumer feel. A visual presentation is more interactive when compared to the best content writing, bullet points and power point presentations. Videos are effective in adding emotions and creating demand by appealing to additional senses. So, we can say that video is all about the additional senses that encourages one to click for the next step and convert in to sales finally.
Even videos have proved to be effective in building customer relationships. With marketers struggling hard to build long lasting and loyal relationships with customers, they can take the help of online video to create a similar kind of store or brand affinity by entertaining or engaging shoppers with video. This helps the consumers to get emotionally connected with the retailer or brand.
Also, videos are easy to be share in social media and thus contributing more to the SEO clicks and conversions for ecommerce sites. With so much that a video can help businesses derive, there are less chances for business to stay aloof from it. Better can be said that videos provide businesses with a wing to fly high.
Processing .....please wait.. 
The article has been forwarded.... 
