To help solve this dilemma, companies need to create insights from the large amounts of unstructured data that they are today gathering in relation to their consumers, competition and overall market dynamics and this can be done through the process of data analytics.

Careful planning is required much before the stage of advanced data modeling and statistics. Companies need to develop best practices to collect, store, manage and clean large amounts of unstructured data. It is believed that data can talk, but it needs a language to communicate its insights!  Companies thus need and advanced platform that allows this data to talk and share the wisdom hidden in it. Data should be collected, transformed into a viable structure, stored on a secure cloud based network, run on an advanced statistical technique to make the data talk and then the insights can be accessed on a cloud based platform.

While most analytics companies in the industry create standardized reports from data, the future of analytics is in bringing the science of analysis with the art of decision making. As the amount of unstructured data keeps growing by leaps and bounds, companies need make use of the benefits of data analytics and understand insights that would otherwise have remained hidden forever.

Who knows with the rapid advances in technology and innovation of advanced products, someday we will be able to make our politicians understand what Indians truly want from them!

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