Gamification

The use of game design techniques and mechanics to solve problems and engage audiences, Gamification has been a buzzword in the Valley from sometimes. Some of the form of game functionality included by startups now-a-days are leader boards, badges, progress bars and virtual prizes. For example, LinkedIn provides a progress bar that indicates how much of the user’s profile is filled out by him. The simple concept for gamification is to people tend to follow those where game exist. 

According to a survey by research firm Interpret, 24 percent of people who play casual games have clicked on an advertisement in a social game and made a purchase. This has promoted few companies to take decision to make a literal approach to gamification.