History Behind the Logos of Top Companies

By siliconindia   |   Wednesday, 28 September 2011, 11:32 Hrs   |    2 Comments
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7. Pepsi
Logos
In the early years, Brad made custom logos for the brand as it became more famous. Walter Mack, then CEO of Pepsi, came up with the idea of a new bottle design, with a crown having the Pepsi logo. The 'Pepsi Globe' emerged when USA was in WWII to support the country's war efforts. Pepsi had a blue, red and white logo at that time. During the 1960s, the script was changed from the curly red and the main attraction was on the bottle cap in the logo. We see the first appearance of the Pepsi Globe instead of the bottle cap in 1973. The globe now had 3D graphic and larger than earlier versions.The globe came on top of the script in 2003.