'Hike' Raises Its Customer Base with New Ad Campaign
So, in order to stay up in the competition, Hike jumped into the marketing scheme to reach out to more number of users. Through the ad campaign, Hike highlights its major attractive features and this has increase the growth of Hike users especially under the age of 25 with over 90 percent.
Bharti Airtel Founder-chairman Sunil Bharti Mittal said, "Since its launch, the TVC has led to Hike adding new users at the rate of 150,000-200,000 per day," reports Business Standard. "With 400-500 million Indians under the age of 25-years, a product addressing the issues they face would be quick to capture the market," added Mittal.
A free cross-platform messaging app from Bharti Soft Bank hired Taproot, a Mumbai-based agency for its very first advertising and marketing campaign. ‘Hike’ through the ongoing ad campaigns made the people aware of the new special features like the ‘Hidden Mode’. With this feature, users can hide their private chats from the people they want to and access them only with your password. Apart from this, other features include sending of larger number of files at a time and more fun stickers and free unlimited SMSes, and much more. With all these features available, it’s happy hiking.
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