Growing Smartphone Users In India To Help App Market: Xcube Labs
The initial investments on mobile apps in India will be on the large media and entertainment segment and once that gets critical mass, more content from smaller players is expected to come in, he said.
Lingam, however, said the problem with mobile apps is how the firm, which creates the app, will entice the user to use that. Also, app discovery is a big challenge.
“Top 100 apps make for about 80 per cent of revenues on the Apple App Store and this is the problem that faces app developers. Xcube has been constantly working in this space and has come out with some solutions,” he said.
Xcube’s Insta Sense product humanizes the mobile app so that it thinks for the user. It also makes the application intuitive, which again helps it to priorities as per the usage of the smartphone, Lingam added.
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