Large Scale Disruptions

The benefits of a cloud-based approach are many. Traditionally, the tremendous amount of potentially useful data present in the Internet such as, social media posts, customers filling out comment cards, mentions in mass media and on blog posts were left unattended as it was impossible of a human to analyze it. But then, Oleg Rogynskyy founded Semantria by putting the Lexalytics’ powerful text analysis tool on cloud and made what was previously impossible, possible. Companies now use Semantria to monitor and respond to crisis in real time. This cloud based tool can also be downloaded by non-technical users in less than three minutes for a fraction of the price they would otherwise be paying for the complete offline software package. While all of this sounds prosperous, it is to be noted that cloud achieved a far wider reach in a very economical approach here; changes of this manner and magnitude have a history of upsetting the market economy and industry standards.

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