Google's top 5 Pricey acquisitions
By siliconindia
|
Wednesday, 17 August 2011, 19:46 IST |
1 Comments
2. Double Click
With the purchase of Double click, Google thwarts Microsoft in online search as it secured a promising entry into the business of display advertising. Google got its hands on DoubleClick for $3.1 billion in April 2007. Double click basically provided ad service and support to AdSense.
