Google's next Nexus may be enterprise phone
By siliconindia   |   Wednesday, 13 January 2010, 15:30 IST   |    4 Comments
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Google's next Nexus may be enterprise phone
Las Vegas: Google executive Andy Rubin believes that with the inclusion of physical keyboard in it, the next version of Nexus One phone, which was made by HTC, is likely to be designed for enterprise users. It's not clear yet if the second Google Nexus handset will be manufactured by HTC (like the Nexus One), or by another company. While the Nexus One competes with the likes of iPhone and other stylish handsets, an enterprise-targeted Nexus phone will likely be competing with RIM's BlackBerry smartphones, as well as with Windows Mobile devices. Rubin also told that Google Nexus One is the start of a new breed of 'Superphone' in the market. He said that Google wanted to make purchasing phones for consumer more efficient and thus the idea of buying the phone directly through Google Checkout. It seems that Google is trying to gradually reel in Apple over a period of years by emphasizing open phones with open application stores sold through a variety of channels running an open-source operating system. In order to do that, Google is going to have to do two things. It will need to show that consumers are willing to embrace a distribution channel for smartphones that is not controlled by wireless carriers, who will never give up their gatekeeper role over access and pricing of these phones if they are not forced to do so by customer demand. Also, it will have to continue to create compelling mobile software that serves as a check on the iPhone.

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