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Google to sell its own phones through internet
By siliconindia
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Monday, 14 December 2009, 14:54 IST |
8 Comments
Los Angeles: Google plans to sell its own phones called Nexus One online, which will be made by smartphone maker HTC and will run on Google's Android operating system. This strategic move can take shapes as soon as next year, according to Reuters.
Media reports claim that Cellular service will have to be bought separately for this Google phone. The Internet search leader may be sounding a challenge to wireless carriers such as Sprint and Verizon, as well as smartphone makers like Apple. It marks a departure for the leader in Web advertising, which has rarely sold devices directly to consumers.
Google's Android phones have won attention in the mobile industry lately, with Motorola and Sony Ericsson choosing to launch it with their new top models. Analysts say the aim is to gain access to valuable consumer data that can be used to sell ads at premium prices, rather than to make money from direct hardware sales, as companies such as Nokia or Research in Motion do.
Research house IDC estimates the market share for Android operating software rose to 5.4 percent from 4.2 percent in July-September in Western Europe, a key market. Google has began sharing a version of the Nexus One with employees in the recent days.
