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Mumbai: Mumbai-based Netcore, a digital real-time communications company, has acquired Ravience, a Mumbai-based mobile marketing services provider, for an undisclosed sum. Ravience is focused on helping brands engage with their customers using its multi-model response management suite 'Respongae'.
The acquisition will enable Netcore to provide a unique end-to-end platform for enterprises to create, manage and enhance their digital campaigns. Since its inception in 2008, Ravience has achieved several customer wins at leading brands and digital agencies, helping Brand Managers in analyzing and optimizing campaign responses generated through various mediums like Mobile Web, PC Web, SMS, Email and Voice.
Veerchand Bothra, Founder, Ravience, said, "Usage of mobile-web is exploding with increasing penetration of smartphones, launh of 3G and aggressive pricing of data plans by mobile operators. Our platform helps enterprise customers convert clicks and responses into consumers on the mobile platform." Their suite Respongae allows rapid creation of mobile websites that are compatible across handsets, visitor analytics and validation of responses.
This is the second acquisition of Netcore in 18 months after its acquisition of majority interest in internet portal company Greynium, which operates OneIndia, a collection of local language portals. Girish Nair, CEO, Netcore, said, "Ravience complements Netcore's offerings across SMS, Email and Web channels and its closed loop digital campaign management platform."
Nair has over 21 years of experience in senior management positions at Consilium, Intel, Webvan and Siebel. He has a M.E. from Virginia Tech, B.Tech from IIT Mumbai and has completed his Management studies at Stanford.
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