8 Indians Among Top 50 Thinkers
By siliconindia   |   Monday, 21 November 2011, 15:58 IST   |    15 Comments
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Nirmalya Kumar
3. Nirmalya Kumar Ranked 26, Nirmalya Kumar is a marketing professor at London Business School. Apart from that, he is also the co-director of Aditya Birla India Centre. The growth of India as an economic force and marketing strategies are his domain of focus. The Author of several books is credited with introducing the concept of "3Vs": valued customer, value network and value proposition. His books like "Marketing as Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation", "Global Marketing" and "Private Label Strategy: How to Meet the Store Brand Challenge" focuses on the marketing strategies. India's Global Powerhouses: How They Are Taking on the World, Kumar gives an insider's guide to doing business with Indian leaders and companies. His latest book "India Inside: The Emerging Innovation Challenge to the West", is co-authored with Phanish Puranam a London Business School colleague. Being a dedicated collector of the work of Indian artist Jamini Roy, Kumar has the largest collection of Roy paintings outside of India.

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