Futuristic Startups that Failed after the Dotcom Bubble Burst
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eToys.com
Futuristic Startups that Failed after the Burst of the Dotcom Bubble
Launched in 2001by a startups company of the same name during the dotcom bloom, eToys was a retail website selling toys via the Internet. It went public in 1999, and propelled an IPO of $166 million, with its stocks going as high as $84 per share. eToys was labeled as a benchmark for all other toy sites. In 1999, the company got into a high-profile dispute with the Swiss art site 'etoy', and tried to seize the domaim claiming that the two domain names were confusing. The company spent millions on advertising, marketing, and technology, which outweighed its income, leading to the investors jumping out of the ship. In 2001, KB Toys acquired a bulk of eToys' assets in two separate bankruptcy auctions. After s number of changes of ownership, the company was acquired by 'Toys "R" Us' in 2009.

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