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Fujifilm to capture 15 percent market share in 3 years
By siliconindia
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Friday, 07 August 2009, 21:08 IST
Bangalore: Fujifilm India has announced that it will strengthen its customer care network across India to provide its customers effective and speedy services for its wide range of products, a move aimed to increase its market share. "We intend to make our customers feel proud of owning a Fujifilm FinePix digital camera and also have the peace of mind that it is backed with nationwide services and support network. We are confident that this move will enable us to garner attention of our target audience and increase our nationwide sales so as to meet our target of capturing 15 percent market share within the next three years and emerge as one of the top three brands in the country in terms of sales," said Kenichi Tanaka, Managing Director, Fujifilm India. Fujifilm already has services and support network in major cities like New Delhi, Bangalore, Chennai, Kolkata and Mumbai.
Fujifilm also intends to ramp up its branding, sales and marketing activities through a series of above and below the line marketing activities so as to effectively get across its message to its diverse target audiences. The company's marketing plans for the current year include advertising in print and outdoor media, participating in industry and consumer exhibitions, road shows and shop-in-shop tie-ups amongst others.
"The end user needs to be reassured about the fact that the digital camera he is investing in would serve his purpose for years to come and that there is prompt after sales service support available. We have consciously worked on this aspect and have set up a robust service network across all regions in the country and are sure that it will help us reinforce our brand equity," elaborated A. Rajkumar, Country General Manager, Fujifilm India.
The demand for digital cameras in India is still increasing even during recession. Owning a digital camera has become more of a norm amongst the youth just like the trendy mobile phones. "We sincerely believe that the Indian market has a huge potential and we are concentrating our efforts on expanding our market share. We are getting fabulous response both from the end consumers and all the channel community and are confident of achieving our sales targets and penetrating deeper into the market," concluded Mr. Tanaka.
