San Francisco: Fitbit inspires people to exercise more, eat better and live a healthier lifestyle. Its tracker automatically collects data about a person's daily activities and by presenting this data in a motivating and entertaining way.
"Our goal is to make people aware of their overall fitness and well-being - and to use technology to accomplish this in a motivating and entertaining way that appeals to people beyond just hard-core athletes," said James Park, CEO of Fitbit. "At a time when studies show more than 60 percent of Americans are overweight, the Fitbit Tracker and Fitbit community website are designed to break down barriers to physical fitness by offering a new and easy way to stay aware and motivated about your daily physical activity level and eating habits."
The Fitbit Tracker is an ultra-compact wireless wearable device that automatically tracks and wirelessly uploads data about a person's activities, such as exercise intensity levels, calories burned, sleep quality, steps and distance. It is as small as a pack of matches and clips securely onto any article of clothing or slips easily into a pocket. The Tracker uses motion sensing technology to precisely capture all moment-to-moment physical activity throughout the day and night. It also measures sleep quality to provide a holistic view of a 24-hour period. At the click of a button, calories, steps and distance are illuminated and displayed on the Tracker. In addition to these numerical measurements, the Tracker also displays a user's progress toward their goals in the form of an avatar that changes as a user advances toward or falls behind their goals.
Data collected by the Fitbit Tracker is wirelessly uploaded to a website where the wearer can see their information and track their progress toward personal goals. The website's motivational interface encourages users to share progress and lets people create groups made up of friends, family or co-workers to jointly work towards a common goal. On the website, users can also log nutrition, weight and other health information in order to gain a complete picture of their health.
The Fitbit Tracker is available for $99 and can be booked from FitBit website store.
