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Facebook to launch third party commenting system
By siliconindia
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Wednesday, 02 February 2011, 08:26 IST
Bangalore: Facebook is soon coming out with a third-party commenting system which will power the comments on large online publications. The new technology will see Facebook as the engine behind the comments system on many high-profile blogs and other digital publications.
The company is actively seeking major media companies and blogs to partner with it for its launch. With this update users will be able to use the platform by logging in through Facebook or Twitter. Comments are threaded, and can be voted up ("Liked") and they can be synced across a publisher's site and Facebook Page, which means that a comment made on a publisher's site will show up on its Facebook Page, and vice versa.
The new commenting platform will potentially allow for a much deeper - and more harmonious - integration between Facebook and third-party sites. According to sources, Facebook wants to power the commenting systems of digital publishers and blogs around the Web. This would be a further step beyond other third-party tools the company has already offered, such as those allowing the association of comments with Facebook profiles and the use of "Like" and "Share on Facebook" buttons.
Other companies, such as Disqus and Echo, have had success offering their own third party comment systems by streamlining maintenance issues that once represented a notorious time-suck for digital publishers.
If Facebook gets on the playing field, the momentum of their brand and the size of their userbase will no doubt shake things up.
