Fab Five Logo Designs

4. SusieCakes

Simon Endres, Creative Director of Brooklyn-based Red Antler was contacted by Sarich, Founder of the Los Angeles-based bakery chain SusieCakes, to update the website of her company.  Observing the company logo on the website, Endres was not that much convinced and he persuaded Sarich to let his company redesign the logo. The Red Antler came up with a combination of classic design which was created typography that was created to mimic letterforms etched in icing. Sarich says, "The importance of standing out and having something that is unique and identifiable specifically to your vocation or your brand is more pertinent today than it was five years ago.” 

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5.Globetrooper

It is not a shock to know that Todd and Lauren Sullivan Co-Founder, Globetopper  wanted something off the track as their company logo when they founded Globetopper.com, a website that encourages adventures travelers to organize trips and invite people from all over the globe to join them. Instead of approaching renowned graphic design companies, Todd Sullivan and Lauren McLeod horde sourced their company logo via a Toronto based outlet named 99designs. It was a weeklong contest and had gained over 200 entries. Though it was a tough process to select the final one but then Sullivan finally selected the winning design to produce their existing logo using Adobe Illustrator to tweak the colors, placement, and sizing.

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