Entrepreneurship, A 3D Journey: Arun Jain
Outlining the transition phase from an entrepreneur to a master entrepreneur through his personal experiences, Jain said, “In the initial journey or when you are in stage one; you have to be very technology focused. If you love technology, you will get addicted to it and the very addiction may become a boon or a barrier to growth. Barrier as too much of addiction may leave you thinking about technology most of the time and less time will be spend on thinking about the market or the customers.
On the other hand, tech addiction is a boon because if you think about technology most of the time, you will keep adding features after features to your business. Addiction for technology will make you innovate something new in the market. But to start with a new career, this habit is something we need to invert. As an entrepreneur, you must focus on the market and you should know to balance things to keep moving. The next big thing is to simplify communication as well as the product marketing. “It is better to choose two channels for marketing than looking for all the available channels. If you get lot of ideas, you may get confused on which one to choose. Whatever channel you are choosing, choose it wisely because branding of the product is the most important aspect for an organization. However, organizing and planning are the crucial aspects in entrepreneurship journey,” explained Jain.
While wrapping up, Jain quoted “accepting what I don’t know is the biggest thing that I learnt over the years. This acceptance will give you enormous scope to learn new things every time.”
Also Read: Entrepreneurs, Surround Yourself With People Who Think Alike: Chetan Maini

