HP unveils touch POS system for retail stores
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New York: Hewlett Packard (HP) has introduced a touch-enabled point-of-sale (POS) system for retailers seeking to cost-effectively manage their businesses. The HP ap5000 All-in-One POS System features a self-contained combination of products that removes the guesswork for retailers wanting to create a comprehensive POS hardware solution. The compact system maximizes work space and includes a central processing unit, touch-enabled display, magnetic stripe reader and either a two-line customer display or a 10.4-inch LCD customer display to enhance promotional activities. The HP ap5000 is built to handle the rigorous demands of retail environments. Its space-saving design requires only one power outlet, reducing cable clutter and making it ideal for retailers requiring a sleek design for customer-facing areas, such as hospitality and specialty retail environments. "Addressing customer preferences, HP has expanded its retail store portfolio with an all-in-one solution that provides increased flexibility and results for a variety of business market segments," said Ray Carlin, Vice President, Retail Store Solutions Global Business Unit, HP. "As the retail market recovers from economic hard times, HP has developed a broad retail product portfolio to best meet changing customer needs." HP also announced that its TouchSmart hardware is powering independent software vendor partner Escalate Retail's new Interactive Store Kiosk. The kiosk at Escalate allows multiple points of touch contact simultaneously and allows shoppers to "grab" digital information with their hands and interact with on-screen content through touch and gesture. Kiosk customers can access Escalate's entire product catalog, known as the "endless aisle"; browse video content that is relevant to their shopping choices; view Escalate's latest social networking stream; and read customer reviews. "Joining our retail expertise and software with HP's innovative TouchSmart hardware allows us to expand the reach of our store kiosks to retailers," said Mike Julson, Chief Technology Officer, Escalate Retail. "Together, HP and Escalate are creating an immersive user experience that allows shoppers to get all the information they need to make a well-informed purchase while still in the store, which ultimately benefits retailers." HP ap5000 All-in-One POS System is expected to be available worldwide in late March.

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