Effective Ways to write a Business Plan

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Who is your Ideal Client?
Questions to ask before making a Business Plan
A more simplified way to ask yourself that whom you are going to sell your product or service to. Moreover, from a marketer's perspective, the question is, "Who is your target market?" Another important question attached to it is why will they buy your product or service? There is no point selling a product if there are only a handful of people interested. Zort down the target that you want to hit on, and plan your essentials accordingly.