"To cater to the growing fashion-centric consumers across 4,306 cities, towns and villages in India, we have sharpened our focus on fashion by offering over 200,000 products across 1,000 fashion brands," Nathani said. According to the eBay India Census 2012, 41percent of its transactions happen in the lifestyle category, while 48percent happen in the electronics category.

Quoting analyst figures, he said India is witnessing growth in e-commerce and this is expected to continue. According to digital research firm comScore, e-commerce industry attracts 30 million unique visitors to online shopping websites every month in India, Nathani said. Another research firm Forrester expects the market to touch $3.2 billion in 2014 with a growth rate of 60percent year-on-year, he added.

Besides, offering popular brands such as United Colors of Benetton, Biba, Remanika, AND, Stop, PUMA and Chemistry, eBay India also gives space to regional brands to reach out to its 2.1 million strong active consumer base.

"We have over 500 regional brands like Do Bhai, Ishta, Shree, Pehran, Pothy's, PN Gadgil, Roopkashish to name a few. We are offering an unmatched selection of fashion and lifestyle products across national brands and regional specialities," Nathani said.

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