Duleepa led Empire Avenue Raises $1.2 Million
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Santa Clara: Edmonton-based Empire Avenue, the Social Stock Market, has raised $1.2 million in series A round of funding led by San Francisco VC firm Crosslink Capital along with iNovia Captial, TriplePoint Capital and BioWare co-founders Ray Muzyka and Greg Zeschuk. Launched in early 2010, Empire Avenue is a social networking game that allows you to connect with individuals based on value relationships. With the use of Empire Avenue, one can find highly engaged individuals around the world across a wide variety of interests. It provides a gateway to get your brand in front of new, engaged audiences and connect with relevant customers in a fun environment across more than 150 countries. The company plans to use the fund for hiring more people and expansion of its platform, including focus on growing sales of virtual goods and currency. It plugs into several sites, including Facebook, Twitter, YouTube, LinkedIn and Flickr to show the users the value of their influence and reach on popular social networks. Duleepa Wijayawardhana is the CEO of Empire Avenue. He has been working with Internet-related things since 1993 and has led and developed large-scale databases and applications accessed by millions of users, including game-related properties at BioWare. He was the Community Relations Manager in North America for Sun Microsystems.

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