Dominos Introduces Butterscotch Mousse Cake in the Menu

By siliconindia   |   Wednesday, 17 August 2011, 21:47 IST
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Noida: Domino's Pizza has recently introduced a new Butterscotch Mousse Cake to its menu. It is a cold dessert with layers of fluffy butterscotch cream and dark chocolate cake, with crunchy chocolate chunks on top. With this new sweet , Domino's has added another dessert option to the existing Choco Lava cake. At MRP of 59, the new dessert from Domino's is certain to delight customers with its different taste and attractive pricing. The Butterscotch mousse cake can also be enjoyed at a pocket friendly price of just 39/ ? with an introductory offer along with a medium Pizza + any side. Commenting on the new dessert launch, Mr. Ajay Kaul, CEO, Jubilant FoodWorks Limited said, "We have been tracking an excellent growth last financial year. We hope to continue to be on a growth path with the launch of the Butterscotch Mousse Cake. We are confident that like Choco Lava cake, our new dessert would also take the taste experience to a new level and at affordable price point. Our main focus will always be Pizzas but since we believe in offering new tastes and variety to our consumers, our innovation led products like the Butterscotch mousse cake will also help us generate sales in metros as well as Tier II & III cities" added Mr. Kaul. "Research has indicated that in our category, consumers are always looking for new variety of offerings. While old favorites continue to charm consumers, new additions to menu give them a reason to try different tastes. I am confident that with this new launch of Butterscotch Mousse cake; Domino's Pizza will scale new peaks in its endeavor to exceed customers' expectations on taste and quality" says Mr. Harneet Singh Rajpal, Vice President Marketing, Domino's Pizza India. The new product is supported by TVC and in?store collateral's like door hangers, banners, box toppers, danglers, dine?in menu cards, standee etc.