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Dell opens stores in India
By siliconindia
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Wednesday, 15 October 2008, 19:30 IST
Bangalore: Dell India announced the opening of the first Dell exclusive stores in India at New Delhi and Coimbatore. Both the stores will sell the companys consumer range of products Inspiron, Studio and XPS- a significant new addition to its consumer outreach strategy.
"The exclusive Dell store is a step towards enhancing the overall purchase experience for consumers in India. We have rapidly increased our presence in the consumer market here with new products and by expanding our reach," said Mahesh Bhalla, Director, Consumer Sales, Dell India.
Dell's unique channel model makes it possible for the customers to see the products on the retail shelves and then place an order for the preferred model with the choice to customize the looks and configuration of the unit.
"We offer a unique buying proposition to consumers - the ability to personalize products uniquely to their individual requirements, and to buy through the channels they find most convenient. The opening of the Dell exclusive stores in Coimbatore and New Delhi today marks an important next step in the rollout of our multi-channel model in India", said Girish Mehta, Director, Consumer Marketing, Dell India.
The customer already has the options to buy Dell PCs through its direct online or phone-based sales teams or through select Tata Croma and Staples stores. In addition, Dell consumer PCs are available at about 2,000 resellers across the country.
