Crucial Moments That Changed the Lives of Rich Entrepreneurs
By
siliconindia | Monday, 25 June 2012, 09:08 Hrs
5. Terry Peabody
Founder and Chairman of Transpacific
Incident: A small realization revolutionized the cement industry
Terry invoked a brilliant idea when he was pumping high fluidity cement to stabilize the grounds for dams and tunnels. He realized that fly-ash, which is a key ingredient in strengthening cement, was being imported from Japan at high cost and could be obtained cheaply otherwise as a waste product from coal-fired power plants. He then approached the coal power plants and proposed a deal to buy the fly-ash that they had been throwing away, which allowed him to build a great industrial empire.

