Speaking on the investment, Srikant Sastri, co-founder of Crayon Data said, ”We are very excited to have such prominent investors support our vision of becoming a category defining big data company. Jungle for one, has a great record of helping teams achieve their goals and they bring a wealth of experience in the US, Asia-Pacific and India that complements Crayon’s current footprint and network.”

Anurag Srivastava, Co-Founder and Managing Partner Jungle Ventures added ”I believe that what Crayon Data has set out to do is cutting edge. Their SimplerChoicesTM platform is a differentiated play, and one that is already helping traditional enterprises like banks, retailers, telcos, hotels etc. offer more effective choices for their consumers, while changing the way they use big data. I am honoured to join the board of a company that is going to make a difference.”

The investment from Jungle and SPRING comes on the heels of the company becoming the only big data company from Asia to be a finalist at theCODE_n contest for digital innovation, which will take place between March 10 and 14, 2014 at CeBIT, the world’s largest IT fair in Hanover, Germany.

Suresh Shankar concluded “I’ve always believed that an Asian-born company could do great things. I am delighted that Crayon Data, a Singapore-based company and our SimplerChoices platform is getting recognition in the hot space of big data, which is dominated by giants.”

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