Companies with the Best Branding
By siliconindia   |    1 Comments
Printer Print Email Email
BMW
Companies with the Best Branding
BMW is one of the paramount luxury car manufacturers in the world. To keep products in the introductory and growth stages, BMW regularly introduces new models for each of its series to keep the entire series new. One of the ways through which it is improving its product offering is through its innovative website, where customers can learn about the particular models, e-mail questions and request literature or test-drives from their local BMW dealership. The website distinguishes itself from other car companies' website through enabling the customers to configure a car to their own specifications and hten transfer that information to their local dealers. Today, companies are trying to engage the customers with their brand in all possible ways they can and try to improve their brand positioning and brand image among them.

Digital Supply Chain Transformation – Winning the AI/ML Way