Companies with the Best Branding
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Levis
Companies with the Best Branding
One of the popular brands of jeans, Levis has positioned itself as a brand for the young chunk of people who wants a perfect fit. It extended its brand to rejuvenate the brand's image and prevent the customers from switching to competitor's brand. It also tried to create an emotional association with its customers through its strong positioning. For this, Levis regularly renewed the product to upgrade it to the current level of expectations, created new and emerging needs while holding on to the same positioning thus constantly strengthening the brand's reputation.

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