Click Farms Dupe Social Media Millions of Dollars
According to The Boston Globe, Dhaka, the capital of Bangladesh, is the hub for “click farms.” The CEO of Unique IT World, a Dhaka based social media promotion firm said that he hires workers to actually “like” members or clients on social media websites, thus making it difficult for them to be tracked. "Those accounts are not fake, they were genuine," said Shaiful Islam. Andrea Stroppa and Carla De Micheli, Italian security researchers and bloggers, estimated that in 2013 alone, the sales of fraudulent Twitter followers brought in $40 million to $360 million and that Facebook alone has the potential to bring in $200 million a year.
Meanwhile, the exposed firms have made their statements on this controversial issue. After facing allegations on buying fake “likes,” the U.S. State Department said that it would stop buying fans to boost its popularity. Doug Madey, LinkedIn spokesman, said that buying connections decreases the value of the members, violates the user agreement and may also lead to account termination.
It is a tough and a long battle for social media companies as long as long as “click farms” continue to exist and flourish.
