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Cisco to Enter Cable Digitization in India
By siliconindia
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Friday, 18 November 2011, 22:34 IST
Bangalore: Cable Digitization will soon be the mantra of all cable operators to maintain competence with DTH services provided. It is going to be a bright future for India to have Digitized TV experience by users that shifts the entire scenario to completely new world of viewing.
Digitization is to optimize the quality of videos that people watch and to make the service more flexible. This is one the most promising markets for companies who are involved in the development of technologies that will optimize broadcasting.
However the digitization of cable for India is an extremely important task and a monumental one. According to TRAI, there are over 200 broadcasters and about 600 television channels currently. Among service providers we have a large roster of over 6000 cable multi-system operators (MSOs), with 60,000 local cable operators (LCOs), alongside 7 satellite television operators and many IPTV providers- (apart from the terrestrial services of DD, of course.)
Pay TV services, largely cable and satellite services reach 74 percent or 108 million television households, out of which only 33 million today are digital, mostly attributable to DTH subscribers, according to KPMG's report on M&E.
One such service provider company that is into cable digitization is Cisco which is a company in networking. The ordinance to digitize analogue cable systems television viewing is to see a drastic change happening soon with the digitization of cable services.
Cisco has several products and solutions that benefit cable service providers like Cisco Cable Digital TV solutions, Cable Video, Cable Separable Security solutions and Cisco Videoscape, a solution that lets consumers combine content from multiple sources, social media, communications, and mobility to create a truly immersive TV experience.
Cisco has also recently announced a Wireless TV Solution, which allows consumers to watch TV in virtually any room in the house, wirelessly. In India, Cisco is working with several leading cable service providers to help them do the transition to a digital platform and enhance consumer experience.
Gujarat Telelinks Private Limited (GTPL) is one such customer that will deploy more than 300,000 next-generation digital set-top boxes from Cisco over the next 12 months in the key states of Gujarat, West Bengal, Maharashtra and Jharkhand.
Cisco helps service providers build flexible, scalable, and secure networks that deliver profitable services for sustainable success. The Cisco IP Next-Generation Network (IP NGN) architecture supports medianet, mobile internet transformation, data center, and cloud computing solutions.
Cisco's Service Provider partners in India include players like Tata, Reliance, Bharti, VSNL, BSNL, MTNL, SIFY and IDEA Cellular and cable operators such as Hathway and Gujarat Telelink Private Limited (GTPL).
