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Cisco accelerates Borderless Networks outreach
By siliconindia
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Thursday, 23 December 2010, 01:10 IST
Bangalore: Borderless Profithon partner programme got launched today by CISCO which has ambitious goals of accelerating Borderless Networks business in the SMB and mid-market segment for routing, switching, security and wireless technologies. Its main goal is to reward partners and drive awareness for Cisco's Borderless Networks Architecture across SMB markets. Until April 29, 2011, the programme would continue to go live. An opportunity to be rewarded would be made available to all the CISCO partner organizations. Plans like a 30-city roadshow to educate customers, on the benefits of Borderless Networks architecture and partners, on ways to derive greater profits from the borderless networks portfolio have been brought out by the company.
In order to attain loyalty among CISCO partners and also the promotion of CISCO Network products, this programme has been designed. It follows the passionate reactions to the recently launched "Grand Slam" partner programme. Overlapping SKUs (Stock-keeping Units) will be given the benefits of both programmes Grand Slam and Borderless Profithon.
Senior Vice President, Avinash Purwar, Borderless Network, Cisco said, "Indian SMB and mid market customers, while being price-sensitive, are also aware of the value and competitive advantage that good technology infrastructure can bring to their business. Cisco's Borderless Networks product portfolio delivers significant value to customers, who would like to build networks that are faster in application delivery, video ready, and energy efficient, mobile and secured. Borderless Networks Profithon program showcases Cisco's latest offerings, for building next generation networks."
Pramodh Menon, Senior Vice President, Cisco India & SAARC seconded to his comment and said, "We foresee immense growth from our SMB and Mid-market business. In order to fully realize the potential of this segment, we have focused on strengthening and forging long-term partner relationships in these markets. Programmes such as Borderless Profithon seek to recognize high performance partners while helping to expand awareness of Cisco's small business portfolio among this community. Being a channel-driven company, we seize every opportunity to demonstrate to our partner community how much we value their efforts and contributions."
The market size of the portfolio has grown at 30 percent, as stated by the reports of IDC and Frost & Sullivan 2009 Forecast YoY. Borderless Networks is Cisco's holistic, next generation vision and architecture that allows employees, customers, and partners to connect and communicate anytime, anywhere, on any device in a manner that is seamless, secure, and reliable. With the help of video, green and security network services, CISCO conveys information on the specified architecture. Video, green and Security Network Services are implanted across its routing, switching, wireless, and safety platforms to outline an all-inclusive borderless networking solution.
