Cigarette Brand Logos Easily Recognized by Indian kids aged 5-6

The survey says that multinational companies have left no stones unturned in promoting their tobacco products. They have succeeded in advertising not only in high-income and industrialized countries but also in low- and middle-income countries where there are often weak tobacco control policies.

Borzekowski says that when children are exposed to certain products, they are more likely to use them too. This is a big concern especially when it comes to children as tobacco usage in ads can highly influence them.

Borzekowski and colleagues suggest changes that include higher graphical images on cigarette packets to warn the users. Also, they demand changes like limiting children’s exposure to tobacco products while they are being sold in the open. They say there should be a minimum distance established between retail stores and places frequently used by young children.

China tops the list with a maximum of 86 percent children actively participating and identifying at least one cigarette brand logo. Pakistan stays on the second position with 84 percent of children recognizing one cigarette brand logo.

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