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Chinese handset vendor Coolpad enters India
By siliconindia
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Friday, 09 October 2009, 22:53 IST
New Delhi: Coolpad Communications, a subsidiary of China Wireless, will be investing around 
400 crore in India to roll out its range of dual mode handsets and set up a research and development centre in the country.
Coolpad has partnered with Reliance Webstore, the retail chain of Reliance ADA Group, under which the latter will market the handsets through Reliance World and Reliance Mobile stores across the country. The agreement is valued at about 800 crore as a revenue upside for Reliance over the next few years.
According to the India Joint Venture Head of China Wireless and Coolpad's Managing Director, Sami Al-Lawati, Coolpad is targeting over 15 percent market share in the smartphone category in the next three years. Coolpad is using disruptive pricing to gain immediate foothold in the Indian smartphone markets. The company is planning to launch dual SIM smartphones in the sub 8,000 range over the next four months. Dual band phones allow users to have both GSM and CDMA based connections on the same handset.
The deal also marks the diversification of Reliance Webstore into open market handset retailing business. Coolpad's agreement with Reliance Webstore will allow it, immediate market access across 700 cities in the country where Reliance has its retail presence. The company is planning to roll-out five models of dual-mode handsets in India by December.
Sarup Chowdhary, Director and CEO, Reliance Webstore said, "Our agreement with Coolpad Communications follows the successful test marketing of the brand across several cities in India. The dual-mode smartphones will leverage Reliance's nationwide presence in both CDMA and GSM services."
Guo Deying, Chairman and CEO, China Wireless Technologies said, "The partnership with Reliance ADA Group marks the commencement of our global journey. We selected India as our first global destination in acknowledgment of the fact that it offers immense potential to create significant milestones in our global expansion plans."
400 crore in India to roll out its range of dual mode handsets and set up a research and development centre in the country.
Coolpad has partnered with Reliance Webstore, the retail chain of Reliance ADA Group, under which the latter will market the handsets through Reliance World and Reliance Mobile stores across the country. The agreement is valued at about 800 crore as a revenue upside for Reliance over the next few years.
According to the India Joint Venture Head of China Wireless and Coolpad's Managing Director, Sami Al-Lawati, Coolpad is targeting over 15 percent market share in the smartphone category in the next three years. Coolpad is using disruptive pricing to gain immediate foothold in the Indian smartphone markets. The company is planning to launch dual SIM smartphones in the sub 8,000 range over the next four months. Dual band phones allow users to have both GSM and CDMA based connections on the same handset.
The deal also marks the diversification of Reliance Webstore into open market handset retailing business. Coolpad's agreement with Reliance Webstore will allow it, immediate market access across 700 cities in the country where Reliance has its retail presence. The company is planning to roll-out five models of dual-mode handsets in India by December.
Sarup Chowdhary, Director and CEO, Reliance Webstore said, "Our agreement with Coolpad Communications follows the successful test marketing of the brand across several cities in India. The dual-mode smartphones will leverage Reliance's nationwide presence in both CDMA and GSM services."
Guo Deying, Chairman and CEO, China Wireless Technologies said, "The partnership with Reliance ADA Group marks the commencement of our global journey. We selected India as our first global destination in acknowledgment of the fact that it offers immense potential to create significant milestones in our global expansion plans."
