Cars of 2011: The Good and the Bad Ones
2) Honda Jazz:
Hyundai Jazz has features, with performance, to make Indian people buy it. However, this was one car that faced tough competition primarily because of its price. The diesel version of Jazz was a whopping
7 lakhs, which was a bit too much for the premium hatchback segment. Even after slashing its price down, the sales did not improve much because of the damage which was done. The Indian mind was made up against this car as it was too pricey for its segment. People, of course, had alternatives they could look forward to and hence, Jazz suffered. Also, Ford Figo and Nissan Micra gave Jazz tough competition this year. However, it still might have a chance to fare well next year.
3) Honda Brio:
Honda Brio was the alternative provided by Honda for its blunder of a car, Jazz, mainly because of its pricing. Brio was launched as a cheaper version of a hatchback by Honda but it clearly ate the shares of its team-mate, namely that of Jazz. Brio had the looks, feel and performance of Jazz at a lesser price. However, this too did not make an impact on the Indian car market because Brio is not available in a diesel variant. Since, 2011 has been a diesel car lover’s paradise; Brio clearly took a back seat. Not only does Brio compete with trusted names but also suffers because of lack of diesel engines. So, until Honda can improve upon this feature, Brio will not succeed in the Indian car market in the coming years.