B-School students consider Google to be the Coolest Employer
By siliconindia   |   Tuesday, 21 December 2010, 15:43 IST   |    4 Comments
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B-School students consider Google to be the Coolest Employer
MUMBAI: The research done by The Nielsen Company was totally focused on answering who is the coolest employer and it concluded based on the poll of 860 students from 30 premier B-schools that Google is the most preferred employer. The October- November time was chosen for the survey so as to make proper use of the ongoing placement season so as to grab the creme of the country. The 2009 survey had placed The Internet Giant at the second place in the chart of the coolest employers and the Consulting firm McKinsey right at the top position that has slipped down to number five this year. The top ten employers this year also include the consulting firms BCG and Bain &. Although there was a huge competition and a close chase, FMCG heavyweights Hindustan Unilever bagged the third and P&G bagged the fourth spots.TAS of Tata group had a direct leap to the second spot this year unlike the last year where it had stood at the eighth position. Goldman Sachs, Accenture and the Aditya Birla Group were the other companies in the top ten, as repoted by Kala Vijayraghavan,ET Bureau. "We have worked hard to ensure that people enjoy what they do when working for us," says Shailesh Rao, MD of Google India. "We have a collaborative culture and are purpose-driven.Google India encourages innovation by allowing people to spend 20% of their time in projects of their interest. It also gives patent bonuses and high flexibility to help employees strike the right work-life balance.Google is being seen as a company that allows youngsters to come up with new ideas, where they are free to experiment," says NR Bhusnurmath, dean, placement, MDI Gurgaon. In order to provide a ranking to the top 20 recruiters, the Nielsen Campus Track B-School Survey studies final-year management. The survey is an annual exercise wherein on the Nielsen's Campus Recruiters Index; a score is assigned to each employer. The job sectors that offer the best career options are also included in the research. Invest Banking sector was given the top-priority during the pre-recession period but students prefer to serve stable sectors like FMCG since 2009 according to the study. "There is still a flight to stability with sectors and employers that are seen to offer greater resilience during downturns gaining greater preference," says Ms Arti Verma, associate director, The Nielsen Company. "While FMCG retains its top spot, some sectors such as investment banking that were adversely affected by a risk-averse recessionary mindset, are on the path to recovery while others like foreign banks/ FIIs/equity research are yet to regain their pre-lowdown allure." The FMCG sector has been followed by management consulting in popularity as both the sectors stood on top even last year. Both the urban and rural markets are recording the growth of FMCG sector at the rate of 15-17 percent. Also, emerging markets like India are significant contributors to sales and profits of global FMCG companies like P&G, HUL, Pepsi and Cadbury, among others.

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